Paula Lagrenade

Managing Director/Licensee

Paula Lagrenade began her real estate career as a Salesperson in 1987 having previously worked in banking and finance. Paula spent 4 years as a Sales Representative selling residential homes and then moved into Commercial Property Management including sales and leasing. In 1992 she joined a real estate firm in Victoria Park and became a 25% partner in the company. In 1996 having given birth to her first of two children she set up her own independent company mainly focusing on her existing commercial/strata rent roll and some sales. After trading as an independent for a few years and being ready to venture into growth, Paula joined LJ Hooker with a small office of three staff in 2000. Over the next few years the company grew to 15 staff including 12 sales people.

In 2003, Paula and her husband David bought the neighbouring LJ Hooker franchise in Victoria Park which they have now owned since 2003. After running offices in both Bentley and Victoria Park for 5 years they merged the two businesses and staff into the Victoria Park office in 2008.

In her 25 years of experience Paula has covered all aspects of the Real Estate industry, from Administration, Commercial and Residential Property Management to Commercial and Residential Sales.

Currently ranked third in WA in Sales, Property Management and All Income, LJ Hooker Victoria Park currently has 28 staff including 8 sales representatives, a large residential management division and a strata and commercial division offering a one stop shop for all real estate needs.

Three times winner of LJ Hooker Franchise Owner of the Year (WA), Paula sees her business as being very much a part of the community and prides herself in ensuring that the “Nobody Does It Better” motto of LJ Hooker is always the focus of the company.


  • Admiral Advisory Group
    Admiral Advisory Group

What our customers say

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A big thanks to the team at LJ Hooker for your help and support during the purchase of our first home. The process was smooth and enjoyable, we cannot wait until we get to move into our very own property and join the world of home ownership!

Therese & Stefan

We would like to thank you most sincerely for the professional manner in which you conducted the sale of our unit in Cannington. My husband and I were very impressed with the constant updates you afforded us during the sale and the speed in which it was sold. We wish you every success and all the best for the coming year.

M & D Raymond

My Awards

  • Admiral Advisory Group - Jul 2017
  • Sir Leslie Hooker Award (Finalist) - May 2015
  • Annual WA - Franchise Owner Of The Year - Jul 2012
  • Annual WA - Franchise Owner of the Year (Finalist) - Jun 2009
  • Annual WA - Franchise Owner Of The Year - May 2008
  • Annual WA - Franchise Owner of the Year (Finalist) - Jun 2007
  • Annual WA - Franchise Owner Of The Year - Jun 2004
  • PIM Chapter - Region President - Jan 2004
  • PIM Chapter - Region Committee Member - Jun 2000